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Technology Orientation, Social Media Usage and Ethical Disposition of Generation Y Employees in Delhi NCR

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Document pages: 10 pages

Abstract: This paper attempts at studying the frequency and pattern of Social media usage by generation Y workforce; specially focussing on their perceptions regarding allowing the use of social media by the employer. The study was conducted in Delhi NCR region on a sample of select employees from companies in IT, Finance, Consultancy and Education sectors (N=103). Data was collected by administering self-made questionnaire. The study specifically targets those employees who have spent a few years of employment– employees from lower and middle management level. The analysis aimed at investigating varying levels of perceptions between male and female respondents on their technological orientation as well as their ethical disposition.The data analysis focuses on the correlates of perceptions that companies should allow social media usage with actual usage of social media (r = 0.576, p≤ 0.01), awareness of the risks in use of social media (r = 0.394, p≤ 0.01), perceptions of stress if unable to access social media at work (r = 0.233, p≤ 0.05) and hindrance in employee productivity (no relationship found), etc. The paper debunks certain popular myths surrounding the generation Y employees with respect to their technology orientation and workplace characteristics.

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