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Career Aspirations: mba.com Prospective Students Survey 2019. Market Intelligence

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Document pages: 112 pages

Abstract: Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate management education (GME) program. The findings detailed in this report are based on responses from a total of 9,617 individuals surveyed between January and December 2018, as well as responses from more than 126,000 individuals surveyed between the years 2009 and 2017. Prospective students who responded represent those interested in various MBA and business master s program categories, including full-time MBA, professional MBA, executive MBA, master s in management and international management, and specialized business master s programs. This report--the second in a series of topical reports based on mba.com Prospective Students Survey responses collected in 2018--summarizes the findings associated with candidates postgraduate management education career interests, including goals, industries, and job functions. A pair of previously published reports --a summary report and supplemental report--summarize the survey findings associated with candidate demand for business school programs and study destinations. [Contributors of the report include: Rhonda Daniel, Matt Hazenbush, Gregg Schoenfeld, Tacoma Williams, and Devina Caruthers. To view the summary report, "Demand for MBA and Business Master s Programs: Insights on Candidate Decision Making, " see ED598219. For the supplemental report, see ED598220.]

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