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100+ Metrics for Software Startups - A Multi-Vocal Literature Review

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Document pages: 15 pages

Abstract: Metrics can be used by businesses to make more objective decisions based ondata. Software startups in particular are characterized by the uncertain oreven chaotic nature of the contexts in which they operate. Using data in theform of metrics can help software startups to make the right decisions amidstuncertainty and limited resources. However, whereas conventional businessmetrics and software metrics have been studied in the past, metrics in thespe-cific context of software startup are not widely covered within academicliterature. To promote research in this area and to create a starting point forit, we have conducted a multi-vocal literature review focusing on practitionerliterature in order to compile a list of metrics used by software startups.Said list is intended to serve as a basis for further research in the area, asthe metrics in it are based on suggestions made by practitioners and notempirically verified.

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