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The Impact of Digital Marketing on Sausage Manufacturing Companies in the Altos of Jalisco

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Document pages: 19 pages

Abstract: One of the goals of any business, in addition to producing high-quality,community-accepted products, is to significantly increase sales. Unfortunately,there are regions where new marketing technologies that make it possible toreach a larger number of potential consumers, not only at the regional level,but also at the state and national level, are not yet used. This research,which included qualitative and quantitative methods, as well as interviewsapplied to owners, employees and clients of three sausage companies, seeks tomeasure the impact of digital marketing in the Altos of Jalisco, Mexico. Thus,in addition to inquiring about the degree of knowledge they have regardinginformation and communication technologies (ICT) to expand their markets toareas with higher population density, another goal is to know the opinion abouttheir manufactured products, their quality and acceptance. It should not beforgotten that companies are moving to an increasingly connected world, whichenables entrepreneurs to get their products to a greater number of consumersthrough the Internet and smart devices, such as cell phones, tablets andcomputers; and thus ensure the survival of the company and a longer stay in themarket.

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