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Learning from Balance Sheet Visualization

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Document pages: 16 pages

Abstract: This exploratory study examines alternative visuals and their effect on the level of learning of balance sheet users. Executive and regular classes of graduate students majoring in information technology in business were asked to evaluate the extent of acceptance and enhanced capability of these alternative visuals toward their learning performances. Adapting from the cognitive fit theory, higher level of learning performance will be achieved, if the type of visual representation matches the information processing requirement of the type of task activity. Results from 54 of the response rate of 104 students showed that the majority of respondents had visual-oriented learning style. Regardless of whichever type of task activity was performed, the respondents seemed to accept certain types of balance sheet visual more than the others. Mixture of number and graph was chosen as the most acceptable, then spatial table, and finally traditional graph. No statistical significant relationship was found between visual-task preferences and the respondents learning performance. (Contains 7 tables, 4 footnotes, and 3 figures.) [Support for this research was provided by the Chulalongkorn University Centenary Academic Development Project and Chulalongkorn Business School.]

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