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Application Trends Survey. 2015 Survey Report

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Abstract: For its 16th annual Application Trends Survey, the Graduate Management Admission Council (GMAC) gathered and analyzed data from a total of 641 graduate business programs located at 306 universities worldwide to understand application volume, the applicant pool, and special efforts being made to attract candidates to graduate management programs. This year s survey collected responses from 426 MBA programs, 196 specialized business master s (non-MBA) programs, 18 doctoral programs, and 1 joint-degree program. Participating programs are located in 35 countries around the globe, including 42 US states and the District of Columbia. Survey topics featured in this report include: (1) Application volume trends for 2015 compared with 2014 and with 2005 (10 years ago); (2) Applicant pool composition, highlighting work experience, citizenship, and gender; and (3) Targeted candidate outreach, tuition assistance, and employer funding. Key findings include: (1) A majority of full-time MBA programs report increased application volume compared with 2014 and 10 years ago; (2) Changing patterns in demand for professional MBA programs yield mixed results in application volume; (3) Increasing variety of specialized business master s (non-MBA) programs fuels application growth for most programs, yet presents a challenge for others; and (4) Academic transcripts and standardized test scores carry the most weight in admissions decisions. [Additional contributions to this publication were provided by: Gregg Schoenfeld, Rebecca Estrada-Worthington, Paula Bruggeman, Alex Chisholm, Matthew Hazenbush, Devina Caruthers, Tacoma Williams, and Bob Alig. For the 2014 report, see ED555857.]

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