eduzhai > Physical Sciences > Physics Sciences >

Analysis of Consumer Appraisal of China’s Rural Specialty E-Commerce under Data Mining Method

  • Save

... pages left unread,continue reading

Document pages: 15 pages

Abstract: In the research, the crawler technology was used to evaluate the Taobao silkie, and product evaluation data is the case object. After word segmentation, naive Bayesian, K-means, and TF-IDF related algorithms were used to complete word frequency statistics, sentiment analysis, and cluster analysis. It was found that the quality of rural specialty products was more recognized by e-commerce customers, but its overall emotional score was slightly lower than that of non-origin products. After summing up the drawbacks of the former, targeted countermeasures and suggestions were proposed.

Please select stars to rate!


0 comments Sign in to leave a comment.

    Data loading, please wait...