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Addis Ababa University's reputation in the eyes of students: university level from the perspective of teacher training plan

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Document pages: 10 pages

Abstract: The evidence base continues to confirm the leverage effect of higher education reputation as an important strategic resource affecting the popularity, attraction, credibility, influence and competitive position of universities at home and abroad. Judging from the interest expressed by Ethiopian universities in their relative national and continental rankings, they seem to have begun to realize the relevance of their reputation and status. In this article, we use a random sample (n   =   153) of teachers from the school of education and Behavioral Sciences (CEBS) with science, social sciences, humanities and language backgrounds to train students. University Reputation scale verified by pilotn-ended items was used to illicit student opinion. In addition to descriptive statistics, inferential designs that involved correlation and ANOVA procedures were employed. Ratings for global reputation, quality of academic programs, quality of external performance, and emotional engagement are reported. Limitations and directions for further research are indicated.

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