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SMEs performance: the role of customer knowledge management and marketing dynamic capability

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Document pages: 15 pages

Abstract: Competition in the current global era requires SMEs to improve their innovation capability in order to create a competitive advantage. Understanding customer knowledge management and dynamic marketing capability is essential in supporting new product innovation and SMEs performance. This study examines the effect of customer knowledge management and marketing dynamic capability on SMEs innovation and performance. The samples in this study were 260 SME entrepreneurs. Data collection was carried out using questionnaires and interviews. Based on the results of data analysis using partial least squares, customer knowledge management does not affect innovation capability. Marketing dynamic capability has a significant effect on SMEs innovation and performance. Customer knowledge management has a significant effect on SMEs marketing dynamic capability and performance. Innovation capability has a significant effect on SMEs performance.

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