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Crowd Shaping: A Morphological Innovation

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Document pages: 18 pages

Abstract: Welcome in today’s business where change is the only constant. The companies continue to invent new products and technologies. The innovative and improved technologies transform the industries and companies and change lives. But it involves so many challenges and difficulties. Still they are pursuing for better products to cater the future needs of customers. At IBM Smarter Cities Technology Center, a. team of engineers was working on restructuring the city road system by using the mobile phone data. Almost 2.5 billion call records from five million mobile users in Ivory Coast were used to give a final touch to this operation. The data was used to improve the public transport service in the city. Once the suggestions are executed, the Ivory Coast would be only city to witness the world’s first ‘Crowd shaped’ road system. A road system wisely and beautifully re-engineered with the help of information collected through the data of its commuters. In the chapter we will try to know what is crowd shaping and how is it affecting the life of a retail shopper in this technical savvy world?

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