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Transportation Demand Management and Group Cycling Programs: Lessons for Policy and Practice

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Document pages: 12 pages

Abstract: Group cycling programs have become a common practice to encourage cycling but there is limited understanding of how they may change participants’ travel behavior. In this article, the authors discuss their research one such program in San Luis Obispo, CA while looking at two major bike-share services during the same period. The findings indicate that these events mostly encourage the participation of those who are already regular cycling commuters. The authors note the need to rethink traditional transportation demand management, to target events and programs to specific users, and to reduce planners’ bias in promoting cycling.

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