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Exploring Citizen’S Perception on Technology Acceptance Model on Public Bike Sharing System

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Document pages: 12 pages

Abstract: Under the aegis of “Fit India and Green India” movements, the government of Haryana has implemented the concept of Public Bike sharing system in Panchkula. The bike sharing system has been launched to encourage the citizens of Panchkula to use bicycles. The aim is to review the response and opinion of the citizens of Panchkula towards the application of Technology Acceptance Model (TAM) on Public Bike Sharing System. For this study, a questionnaire based method was used using purposive sampling for the collection of information. Almost 200 responses were received from the citizens by interviewing them at YAANA’s dock stations in Panchkula. To beneath the Technology Acceptance Model (TAM) on Public Bike Sharing System, Linear Regression has been used between Behavioural Intention and Perceived Ease of Use, Perceived Usefulness, Perceived Self-Efficacy of the user and Compatibility. The results suggested that young people between the age group of 25-35 have successfully accepted the Technology Acceptance Model (TAM) on Public Bike Sharing System in Panchkula. Hence, the model can be further replicated at various other cities of India. Moreover, to encourage the citizens to use the Public Bike Sharing System, government must place a lot of stress on the compatibility across multiple public bicycle-sharing schemes and infrastructure of the commuting systems and less stress on the convenience of use.

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