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Hindustan Motors Limited - The Forgotten King of Indian Roads

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Document pages: 13 pages

Abstract: This research paper is the analysis of Hindustan Motors which was considered as the King of Indian Roads, today it has lost his way in the Indian market. The paper is on study about Hindustan Motors, an automobile manufacturer from India. It is part of the Birla group of industries. The company was the largest car manufacturer in India before the rise of Maruti Udyog (MUL).It is the producer of Ambassador, Lancer, and Opel Astra etc. But the Most famous car of the Hindustan motors is the Ambassador car, widely used as a taxicab and as a government limousine. One of the original three car manufacturers in India, founded in 1942, it was a leader in car sales until the 1980s, when the industry was opened up from protection. Hindustan Motors launched various luxury cars like Contessas, Lancer, Opel Astra etc….All brands were eventually failing. This paper will analyse the reasons of failure of Hindustan motors which was the legend in the Indian Automobile market. Moreover it will make the swot analyses of Hindustan motors. This is a qualitative research paper. Research methodology used in this paper is exploratory research.

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