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An Analytical Study of the Impact of Marketing Strategy Adopted for Consumer Durable in Nagpur City

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Document pages: 11 pages

Abstract: The purpose of this research papers is find out the impact of the marketing strategy on the overall profitability of the business. For conducting this study the parameters used for marketing strategy were considered which include the attributed such as Product, price, place and promotions. In this study the researcher has also taken into consideration the demographic variables as the customers differ in economic background, emotional background and educational background and for each customer the variables differ and how the marketing strategy does has an impact on the consumer durables. Customer loyalty, retention of the customers and their satisfaction form the brand purchased is also reflected. This study also encourages the adoption of new types of marketing strategies so the market share of the companies could be increased significantly which is the main purpose being conducting this research study.

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