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A Critical Study on Business Strategies of 3i Infotech Ltd.

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Abstract: A case study is a research method involving a systematic and detailed examination of a subject of study, as well as its related contextual conditions. 3i Infotech Ltd. is a secured Information Technology company to empower the Business Transformation and was established with the principal mandate of servicing the different ICICI Investors family and by providing Quality services to the shareholders of the company, and other depositors. It was promoted by ICICI Bank for their back office works. But now they become a global technology company across the world. The company position is top four Indian Software Product company. They provide different services like Managed IT Services, Payment solutions, Application Software Development and Maintenance, Business Intelligence Document Imaging and Digitization, IT consulting and various Transaction Processing services. They also sell services such as Infrastructure Management, Analytics and Services, Business Intelligence, Testing and compliance, Application development and Maintenance, Consulting and its BPO offerings. The company incorporated various wholly-owned entities in India and abroad, which includes the company consumer services Ltd for doing business related to Business to Customers services associated with Information Technology. This paper narrates about business strategy and competitors for this company and suggestions for future innovations.

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