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Evaluating the Competitive Position of Port of Douala in Central Africa Regional Ports Market Conduct Using the SSA

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Document pages: 17 pages

Abstract: This paper aims to analyze the competitive positionof Port of Douala in Central African ports market structure. In other words, itconsists of measuring port market level and competitiveness through anassessment of their growth rate and market share. The purpose of the paper is to provideus with information on periodical changing status of ports competing with eachother. It also provides us with an effective managerial tool to port operatorsin the assessment of ports market share and position. For doing so, the measurement technique as Shift-Share Analysis wasapplied in the study by using a panel dataset of the 7 selected ports ofCentral Africa sub-region from 2008 to 2018. The paper used the recent dynamicsand characteristics of port market in terms of port throughputs to compare theyearly trend and market share. By conducting the study of the market growthrate model, the findings showed that the Port of Douala was the top leader ofthe market in 2009, 2015, 2016 and 2018. The findings also revealed thecompetitive positions of these ports under study have changed over the periodof study due to the significant change of their market share with averagegrowth rates. The final results showed that several determinant factors haveaffected the present hierarchy of competitiveness level in the selected portsmarket especially with small and medium size ports that are strengthening theirpositions vis-a-vis larger ones. However, the results could be used foranalyzing the relative efficiency and overall performance of the CentralAfrican Sub-regional seaports including the Cameroonian ports.

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