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Sir Richard Branson: A Global Leader with a Difference

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Document pages: 17 pages

Abstract: One of the main obstacles to organizational growth and sustainability is a lack of delegation by leaders, an inability to communicate their vision effectively, and the struggle to motivate people to join in their efforts (Logan, 2011). To the contrary, some people have a gift to lead and inspire other people while also being charismatic, innovative, and daring. One of those global leaders is Sir Richard Branson, chairman, president and CEO of the Virgin Group, which has launched more than 400 entrepreneurial initiatives selling an array of products and services in almost all sectors (Newsroom, 2017). As a global organization, the Virgin Group operates in a competitive environment that requires strategic and forward-thinking leadership.

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