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Research Paper of Green Marketing

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Document pages: 5 pages

Abstract: Green marketing is a sensation which has developed in such a way that it happens to come into contact with our contemporary society. The contemporary market has created a lot of problems and hence the concept of green marketing concerns with the protection of ecological environment. Additionally, the process of green marketing has increased in such a way the consumers are indeed ready to invest in the concerned process with the main intention of waste reduction. Green marketing inspires people with pure products and pure methods of producing and disposing of products for purity in production and consumption as well. The important factor for adoption of green marketing in today’s business is acquiring consumer’s consciousness and tendency to prefer eco-credential products. The paper indicates the green marketing concerns with three aspects and traverse the opportunities and challenges that today’s business and environment have with green marketing. The paper also provides detailed description on how to let the contemporary businesses go green and certain guidelines to spread the marketing philosophy to promote production and selling with protection of ecological balance. The paper analyses the type of fertilizers to be used and provided a detailed study on recycling of consumer waste and waste from industrial products. The paper clearly portrays in detail about the 4P’s of marketing which directs and provides opportunities to reduce resource consumption and to increase conservation of scarce resources and concludes that green marketing is a process that has abundant growth and it is about doing the right thing and providing consumers with a clean and green environment with making and marketing of sustainable products.

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